Our Clients

A broad range of clients rely upon Messiah Media for effective public and media relations services, from Hollywood actresses to political candidates to worldwide Christian ministries.  Please read below for examples of how we have served clients in each of our service areas.

Publicity

Client:          Hollywood Actress

Result:         Strong exposure in new target markets

A Christian Hollywood actress hired us to help her bridge the gap between artistic and faith communities.  She desired to use her experience as an actress to encourage audiences, both Christian and secular, to seek truth and hope in God.  Our challenge was to determine how best to publicize scheduled appearances before target audiences, both locally and nationally.  With an extensive network of contacts, we successfully placed the actress on key radio and TV programs, and gained her access to critical print media outlets.  The result of our efforts was strong exposure in important new target markets that is helping her realize her ministry goals.

Media Relations

Client:          Elected Official

Result:         Complete reversal of a poor reputation with
                   the news media

An elected official was constantly receiving bad press.  The media didn’t trust him.  He hired us to solve the problem.  We approached various media outlets to discern why they held such negative opinions of our client.  We learned of our client’s history of lying to and manipulating the press.  We coached and guided our client on how to deal with the press with honesty and integrity, and provided close oversight of all his interactions with the media.  We succeeded in facilitating a trusting relationship between our client and the media.  Before our client hired us, 75% of the client’s press was negative.  After he engaged our services, 90% of the client’s press was either positive or neutral. 

Media Placement

Client:          Christian political candidate

Result:         Victory at the polls

Our client, a staunch opponent of abortion, needed to promote his position on abortion to pro-lifers in a specific demographic group.  This group needed to support him at the polls or it would cost him the election, with a pro-choice candidate taking the seat.  We developed a comprehensive strategy to ensure this critical voter segment appeared at the polls.  We designed effective radio, TV, and print ads and carefully placed them in the right outlets to reach the target population as effectively and inexpensively as possible.  Tracking polls determined that our ads moved massive numbers of voters to the polls—and our client won the election.

Media Development and Production

Client:          Group opposing right to die referendum in
                   Washington State

Result:         Successful defeat of the referendum

Voters in the state of Washington were expected to support a referendum supporting euthanasia—the media was anticipating a landslide victory of this controversial initiative.  We were hired to develop a campaign to ensure its defeat.  Our creative team developed a powerful commercial telling the story of a terminally ill woman who was diagnosed by doctors to live only a matter of weeks. Had euthanasia been an option at that time, she would have taken it.  The doctors were wrong, however, and she lived another 7 years—during which time she watched her young daughter grow up.  Our commercial had a profound impact on voters and the referendum was defeated 54-56.  Our efforts turned a sure victory into a celebrated defeat.

News Events and Press Conferences

Client:          Internet security company

Result:         Positive worldwide press from a previously
                   skeptical media

We were hired to convince the media of the effectiveness of a new product that would enable secure consumer purchasing via the Internet.  The media was unconvinced of the product’s value, so we had attitudes to change.  We decided to hold a press conference—but with a creative twist.  We invited key members of the media to Washington, DC’s National Press Club and ordered a pizza lunch for all attendees via the Internet using the new product.  Our live demo was a success and the media gained a new, highly favorable view of our client’s product.  The result of our efforts was positive press around the globe—from DC to Europe to Taiwan—describing how this new product would revolutionize the commercialization of the Internet.

Reputation Reconciliation

Client:          Worldwide Christian Ministry

Result:         More favorable treatment by the media

The husband and wife team of a well-known religious ministry was involved in major scandal.  An investigative reporter was threatening to publish a comprehensive story that would have irreversibly harmed the entire ministry.  We were hired to improve the ministry’s standing with the press.  We trained our client on how to work with the media to encourage it to shift its position from complete negativity to a more temperate viewpoint.  We counseled them on how to emphasize positive aspects of the ministry and de-emphasize their scandalous acts.  The press did not write a negative story for several months, and when the story was eventually released, our client was able to have some control over its content, thereby reducing its negative impact.

Life Coaching

Client:          Professional athlete

Result:         Life choices that align with God’s truth

A professional athlete, with a solid faith in Christ, lives in a world of money and fame—a world that offers persistent temptation to reject God’s truth.  On his own, he might yield to those temptations.  We serve as a mentor to this man, providing encouragement, biblical counsel, and support.  As a result, this man maintains a lifestyle that faithfully upholds God’s truth, providing strong witness to his team, his fans, and all those with a glimpse into his life.

Messiah Media.  Judeo-Christian PR at its best.